Northbound

The brief

Nordly needed a launch spot for its all-weather touring line that could run on broadcast and break down into a month of social content without feeling like leftovers.

The approach

We planned the shoot as a road trip along the northern coast, capturing the hero film and every cutdown in the same three days. Each location was scouted for a wide, a detail and a moment of weather.

Aerials gave the road its scale, while tight handheld inserts kept the product honest. The campaign delivered one 60-second spot and fourteen vertical and square edits.